Nowadays, videos or live reports on social media are an important part of marketing strategy and branding.
However, not all employees are necessarily comfortable in front of the camera, and as a result, the footage can come out unflattering or even ridiculing. That’s why today we present some universal tips for improving your presentation in front of the camera.
Solid colors are always a good choice. Black looks great everywhere, but not in front of the camera, as it absorbs light. The camera also doesn’t like shades of red and purple. Brown, yellow, green, white and beige colors are preferred, as well as light shades. Try to avoid large logos, motley patterns that can visually distract the viewer. Also, forgo excessive accessories and be wary of jewelry that may rustle or buzz.
When choosing your outfit, be aware that a suit and tie will convey a different message than a torn T-shirt or tracksuit. Also remember that when you feel comfortable, you look comfortable. There’s no point in overdoing your outfit if it means you can’t breathe properly or relax. Ultimately, your look should be based on your purpose and what you want to convey in the video.
The best makeup in films is the kind that viewers don’t even notice. It’s important to look natural and feel that way too. Ladies who don’t paint themselves heavily on a daily basis shouldn’t change it for an appearance in front of the camera. However, if it is necessary to hide some imperfections, it is important to use makeup that is light and with a matte finish – this will avoid shining on the face. On the other hand, we avoid heavy and dark eye shadows, challenging lipstick colors, as well as powders with a shimmering effect or luminous particles.
You may have learned this over years of taking selfies, but it’s easy to forget when you’re in front of the camera. To make your face look usable, hold the lens just above the eye line. This placement will help prevent the appearance of a double chin and provide a much flatter viewing angle.
Overhead lighting tends to create dark shadows on your face, and lighting behind you makes it difficult to see your features. Opt for natural lighting that is in front of you. You can also opt for a ring light for an effect that will delight viewers. Also, consider the environment in which you are filming and get rid of all unwanted shadows.
You might be surprised at how many things your camera captures in the background while filming. If you’re not using a green screen or other solid background, check what the lens sees before you start recording and make sure there’s nothing distracting behind you. And if you have decided to put up a background, choose subdued colors and avoid bright and reflective ones.
You already know where to position the camera to get the best angle, but you also need to make sure you have good posture, especially if you are sitting while filming. First and foremost, you must be comfortable – you can’t hunch or squirm. Eye contact is also important – look directly into the camera.
Avoid overly expressive gesticulation and silly faces. Smiling during the recording will arouse enthusiasm among the audience and make it easier for them to engage with the content. It is also imperative to pay attention to what you say and how you say it. Take your time, finish your sentences and take pauses.
main photo: unsplash.com/Jesus Loves Austin