Online shopping has quickly become one of the biggest trends on the internet, but how can you improve your search engine optimization to attract more shoppers? By optimizing your Google My Business listing and other local business information, you’ll be able to show up higher in the search results and connect with more customers that
Online shopping has quickly become one of the biggest trends on the internet, but how can you improve your search engine optimization to attract more shoppers? By optimizing your Google My Business listing and other local business information, you’ll be able to show up higher in the search results and connect with more customers that are close by to your physical store location. Follow these tips to optimize your Google My Business listing and get started with SEO optimization e-commerce today!
What is the local optimization strategy?
Local SEO is the process of optimizing your online presence to attract more business from relevant local searches. It’s an important part of any e-commerce strategy because it allows you to reach potential customers who are searching for products or services in the closest area. Did you know that 97% of consumers use the internet to find local businesses? And that 86% of those people turn to search engines like Google to find what they’re looking for? Moreover, 1 in 3 customers will check their website before going to a brick-and-mortar store. Local SEO is therefore a modern combination of online and offline activities.
Who should use it?
It is a strategy dedicated primarily to premises, stores, stationary services, as well as those that have an e-commerce website as a complement to their business. It is a strategy dedicated primarily to premises, stores, stationary services, as well as those that have an e-commerce website as a complement to their business. So we are talking about dining, entertainment, cultural, service and medical establishments. Thanks to the websites, we can familiarize ourselves with the offer at home and, as a result, make the transaction.
Say “hi” to Google My Business!
GMB is a free and easy-to-use tool for businesses and organizations to manage their online presence across Google, including search and maps. By verifying and editing your business information, you can both help customers find you and tell them the story of your business. In addition, it offers insights about how your business is performing online.
Pros and cons
On the plus side, GMB is a great way to improve your ecommerce SEO. By getting reviews, likes, and shares on social media, as well as creating quality content on your website (article or blog post), all of these help increase ranking in SERPs. Another benefit of GMB is the cost savings when it comes to PPC advertising campaigns. You don’t have to pay Google each time someone clicks on an ad – instead, you pay when someone clicks on a link from your GMB listing! GMB also offers businesses complete control over their account which they cannot get with AdWords.
On the negative side, there’s no guarantee your page will be indexed by Google. Even if it does show up, there’s no guarantee that it will show up in search results.
It is recommended that you conduct a local SEO audit before optimizing your business card.
- Make sure your NAP (name, address, phone number) is consistent across the web. Make sure all information is current by editing any outdated or incorrect data on a regular basis.
- Use keyword-rich titles and descriptions to help your listing show up in relevant searches.
- Add photos and videos to show potential customers what they can expect from your business.
- Use categories to signal what kind of business you are and what services you offer.
- Keep an eye on reviews so that you know how people feel about your business and their experience with it.
- Include links to products or services offered on sites like Amazon and eBay.
- Make sure you’re contactable by email, or social media.
- Connect with Google Maps, internet users are increasingly using the “find closest to me” option.
- Create great content.
- Monitor your traffic.
Google My Business is a powerful platform for small businesses. It allows you to connect with customers, manage your online presence, and promote your products or services. But did you know that GMB can also be a powerful tool for e-commerce SEO? Your e-business card is available 24/7/365! Thanks to this, you do not lose opportunities to develop and improve profits.